The Weekend Reader is posted every Sunday with my favorite eye-catching, inspiring, innovative and informative articles of the week.
Match Your Blog’s Metrics to Its Goals: “One way to greatly improve your ability to measure the effectiveness of your company’s blogging efforts is by tracking the right metrics. When you are creating the strategy for your company blog, one of the things you need to focus on is making sure that the metrics you track match the goal you have for the blog.” [MarketingProfs]
Marketers Act Like Publishers, with One Exception: “Your marketing department is transforming into a publishing department. Just look at the activities performed by a marketer today (blogs, podcasts, videos, newsletters, webcasts and more). [Junta42]
7 Reasons Social Media is for Sales Too: “Social media is the next trick for personal lead generation. Think of it as the new telephone and the email of the future. Believe it or not surveys show that youngsters under 20 never use email–it’s Facebook or text message if you want to pull their chain.” [Better Closer]
Lead Generation for Mobile Marketing: “With mobile advertising projected to rise 80 percent in 2010 and climbing to 4.2 billion by 20151 – it’s no wonder companies are taking notice of the mobile space. Even large technology companies are taking notice by launching Apps and mobile marketing programs to outreach in new way.” [Media Bullseye]
12 Ways to Market Your Event with Social Media: “Whether you’re planning a real-world event (like a conference, tweetup or political gathering) or a virtual event (like a webinar or teleclass), social media can be an inexpensive, cost-effective way to build buzz, fill seats, and turn a one-off gathering into a recurring event.” [Social Media Examiner]
image credit: “opethpainter”
The Weekend Reader is posted every Sunday with my favorite eye-catching, inspiring, innovative and informative articles of the week.
5 Can’t Miss Tips (and Tools) for Connecting at Conferences: “There’s nothing quite like connecting with people in person. The more time spent online networking, sharing, and filtering, the more I crave the in-person approach. That’s one reason I love attending conferences, workshops, and seminars.
More Customers Don’t Make You a Better Company: ““We’re better because we have 42x more customers than any of our competitors, which shows that clearly we are the LEADER in our space!” This argument makes no sense to me. More customers doesn’t make you a better company. More customers just means you have more customers.” [Christopher S. Penn]
What Can You Accomplish in 15 Minutes: “It is New Marketing Labs’ goal to not just consistently deliver for our clients, but to continue to add value and see where we can be more helpful. We do this through a couple of methods, including monitoring feedback and also, client brainstorming sessions. Every day for 15 minutes, the Client Services team puts their heads together for ideation.” [New Marketing Labs]
Note Taking System: “I am a kinesthetic learner by nature and I find that if I take notes during a meeting, the hands-on activity of note taking helps me retain more of what I have learned. To make note taking even more effective, I’ve done some research into note taking systems and developed a template that helps me organize my resulting chicken scratches into something useful.” [Success Begins Today]
Sales is Personal, Why Isn’t Your Lead Generation? “I always think it odd how disconnected most sales people are from marketing. In most cases we sit back and wait for (hope for) marketing to feed us leads. I don’t know about you, but I’ve never been comfortable trusting my sale number that completely to anyone.” [Bill Rice – Better Closer]
image credit: gilbertmusings
