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For many, developing a blogging workflow is created by trail and error. However, you can save yourself time and energy by learning from those that are doing it well. Why reinvent the wheel when you can gleam knowledge from those that are a few steps ahead of you.
Chris Brogan, blogger and community developer, breaks down the blogging workflow into three areas, goals, tasks and tools. Chris suggests when setting your goals:
Seek link traffic – I write certain posts (like anything with a big number) with a secondary goal of deriving links from you to the story. Why? Because that tells Google and Technorati that I’m doing good things over here, and that matters.
Seek advice – I often write posts where I ask for your opinion. Why have a blog if you can’t start conversations?
Establish thought leadership – When I write about something way off from the norm of what others are blogging about, it’s to show you that I’m not a “me too” blogger.
Promote something interesting – This might be people or software or an event. One point about promotion posts versus other kinds: if you’re looking for comments, promotion posts rarely get them.
Link love to others – Sometimes, I want to give other people the spotlight, or point out good writing elsewhere. It’s important to keep that in mind. Linking out promotes linking in.
After setting your goals it’s then time to use the right tools to achieve your tasks as a blogger. Check out the rest of Chris’ post as he breaks down the blogger’s workflow.
A Sample Blogging Workflow [Chris Brogan]
Technorati Tags: blogging
