Your Weekend Reader: Morning Edition
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9 Simple Ways to Go Green in the Office: If you are anything like me, then you probably feel responsible for our planet in some ways. Having those feelings doesn't mean we have to walk with picket signs or call our local member of congress. However, it does mean that we can perhaps see the value in changing our behavior a little.
Obama’s Success: It’s the Online Networking, Stupid: The divide between presidential candidates John McCain and Barack Obama doesn’t end with years and ideology. It also exhibits itself through the Internet. According to an MIT Technology Review article written by David Talbot, Barack Obama has managed to create the best online political machine the nation has ever seen. John McCain, on the other hand, doesn’t use email.
How to Read: We know that people don’t read well online. They ruthlessly scan for interesting chunks of information rather than digesting the whole, and they want to be entertained in the process. Plus, if you’re doing nothing but scanning hundreds of RSS feeds and reading purely to be entertained, you’re at a disadvantage. Someone in your niche or industry is likely reading books and reading deeper to become the higher authority.
Workflow - Social Media Marketers: What does a day in the life of a social media marketer look like? I’m not a marketer, so if I get some of your terms wrong, forgive me. I thought maybe we could do a walkthrough of a fictitious social media marketer.
image credit: adactio
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