The Missing Links: Sunday Edition

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The New ROI -- Listen, Learn, Adapt: Return on Insight - Does it work for nonprofits?: "When I've been talking about ROI and Social Media - I make the point that the most important part of the process is looking at the data to figure out how to improve. I used the Einstein quote, "Not everything that can be counted counts, and what counts can not be counted." My point was that the qualitative insights are just as important to hard data points."

A Great Brand In 12 Monthly Installments: "This way, you are better able to gage your success each month. If you successfully carry out the entire year’s brand activities, you WILL increase business, so let’s get started!"

How to Build a Brand Today - The Future of Your Online Business Depends on It: "Just how powerful is branding? Think for a moment about the products that you buy: the electronics that you use, the clothes that you wear, and the food that you eat. Do you notice any sort of trend? If you’re like most people, you’ll find that you favor specific brands - either because you’re used to them or because you associate them with a certain type of benefit."

Stop Killing Your Business - 5 Changes You Need To Make Now: "One of the hardest parts of running any business is simply keeping it alive. With the grim statistic that over half of all new businesses fail in their first year coupled with today’s precarious economic climate, it’s a tough time to be a business owner."

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