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Four Step Approach to a Social Media Plan: "POST is one of the most effective acronyms since the four P’s of marketing. It’s a four-step approach that helps marketers define a social media marketing plan for their business and/or clients."
How to Redesign a Blog: Redesigning DPS: "Most projects I take on are personal blogs, or brand new sites. Neither of which require a whole lot of planning up front. DPS was different in that it is well established and chalk full of content. Before we settled on a timeline, I thoroughly assessed every step of the project and created an outline that spanned a total of 5 weeks."
What All PR People Should Know About Journalists: " I've started to realize many things about the world of public relations that most journalists know and many PR professionals are blissfully unaware of. Though I typically describe myself first as a marketer and second as working in a large PR agency … this education has been invaluable for me to understand the world of PR and how to work with my teammates better, as well as how to be more effective in a PR environment."
Top 10 Global Trends for Small Businesses for 2009: "In looking ahead, what’s new and different from our “Resolutions to Do Business Globally in 2008” article from last year? Not much. From embracing the world to exporting like mad to doing whatever it takes to survive (and thrive) in good times and bad — everything mentioned is still relevant."
eNewsletter Benefits: "By offering timely information of value, an email newsletter can be a great way to connect with your customers and business contacts to create an ongoing relationship. Content is important to your Internet business strategy and eNewsletters give you another type of media to circulate your message."
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