The Weekend Reader: Sunday Late Edition

The Weekend Reader is a collection of links to articles and posts that have caught my attention over the past seven days. Enjoy!

12 Steps to Upgrade Your Business: "The first flush of New Year’s Resolutions has worn off. Are you still on task to meet your goals? Or is this going to be another year where your business runs you, instead of the other way around? I decided on 12 things that I am doing this year to upgrade my business. Now, 12 things may sound like a lot, but the trick is to break it down into small steps, and that’s what I have done."

Getting Social Media Approved By Your Boss : "People who are skittish often demonstrate their reticence by throwing out objections. Here are some of the more common ones and methods to handle them."

How To Win In a Recession Like a Ninja : "Imagine you’ve got a sword and you’re on the field of battle. A well armed,

well armored samurai is charging you, you clash, and you’re about to be overrun by what’s effectively a high speed steamroller covered in chainsaws. As you clash, you try to hold your ground but realize you’re screwed, so you strategically give way, step aside, and drop your sword on the guy’s neck, and the encounter is over."

Best and Worst Practices Social Media Marketing : "Most people learn about new things in terms of what they already know. Any number of companies have taken this approach to heart and entered the social media world oblivious to the formal and unwritten community rules and treating social channels simply as another dumping ground for current advertising assets. Don’t get me wrong, there’s some amazing digital creative that’s being produced (TV commercials and ads) that are well received on sites like YouTube, Digg and StumbleUpon. But for the most part, many marketers are not exactly sure about the difference between best and worst practices when it comes to participation with the social web where intentions are commercially motivated."

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