The Weekend Reader: Sunday Late Edition

Image by luc legay via Flickr

Building A Next Generation Company: "It's easy to think about Google, Apple or Twitter when you think about what a "next generation" company might look like. You might even be more surprised that Cisco is not only thinking a lot about that exact topic, but actually living it, right here and now."

How to Embrace the Process of Social Media : "Creating “buzz” around your product, business or event is the demand from clients to all social media marketing strategists. The common question is, can you take or produce a piece of content and make it go viral?” Can you wave your social media marketing wand and make everyone want to read it? Can you also use the same trickery and create traffic for our website?"

Goodwill’s social media strategy profitable on a nearly $0 budget : "How would you like to have a blog so readable and persuasive that one out of every 14 readers promptly clicked over to your eBay store and bought something of yours? You’d be ecstatic. You’d close down your direct-marketing department."

15 Roles Every Startup Needs Filled : "No matter how small your team, none of these critical roles (hats) can be completely ignored indefinitely. This picture also uncovers why so many one- and two-person startups have a hard time getting to successful launch — the extent of this work may not be obvious when you think simply about the task of setting up a website."

The 7 Must-Haves In Your Social Media Strategy : "It's fantastic that interest in social media is so high, but I'm alarmed at the number of brands and agencies that are ready to jump into social media to take "advantage" of audience concentration in Facebook, Twitter, and other fast-growth outposts. What's lacking in most social media programs is an actual strategy. If you don't know precisely why you're in social media, with whom you want to engage, and how you're going to measure success, you're not ready to start."

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