Weekend Reader: Sunday Late Edition

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5 Startup Tips From the Father of Gmail and FriendFeed : "I asked Paul Buchheit for advice on launching startups because he fathered two of this decade’s most successful online products: Gmail and FriendFeed. As part of his work on Gmail, he also developed the first prototype of AdSense, Google’s ad program. And he’s known as the engineer who suggested Google’s now famous motto: “Don’t be evil.”

Traditional Media with a Social Media Message : "I’ve talked about how I believe companies need to start integrating their social media and traditional media efforts. I wanted to point out a few ads that I’ve seen which show companies using traditional media to evoke a social media message. Ian Sohn has a post on the Dentyne print ad and actually inspired me to write this post and seek out other examples. Now, these companies aren’t actually integrating the two efforts, but these ads make me feel like we’re not too far away from actually seeing the two types of media get integrated."

Integrating Social Media Into the Mix : "Any social media strategy worth its salt is a nod to Aristotle’s Metaphysics: “The whole is greater than the sum of its parts.” By shunning silos, social media can (and should) be integrated with traditional media, email, direct and mobile marketing efforts. "

Turning your feed reader into a powerful monitoring dashboard : "I think that while many active individuals might understand the importance of monitoring, most companies totally miss it. And since we in the 'social media fishbowl' tend to all cover the same topics, I figured this one is actually worthy of more attention."

Make Better Presentations – The Anatomy of a Good Speech : "Presentations are a way to move information from my head into your actions. If I do it right, I give my ideas “handles,” so that you can run with what I’ve started and make it your own. If you do it right, then your presentations will also help others. I’ve been thinking about the anatomy of presentations, and what we can do to improve how we’re doing what we do."

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