The Weekend Reader: Early Edition

Image by Point-Shoot-Edit via Flickr

The Three Essentials of Breakthrough Content Marketing: "You need to know what works today to find customers and persuade them to buy. And the answer to that question is content marketing. But it takes more than “content is king” to work in this tricky environment. You need to focus your attention on these three key elements to make content marketing work for you." (copyblogger.com)

Make Media Work for You- Elements of Good Online Content : "If I’m going to tell companies that content marketing is important, I should probably give my thoughts on how to make it useful. I’m thinking about blogging, podcasting, shooting photos, making video, and all the other tools social media allows us to use to tell stories (not market). In my ideas, I give you nuggets of what matters to me in media making, and what I believe will matter to your prospective audience." (Chris Brogan)

Thoughts on Measurement : "Measurement has always been positioned as a benchmarking tool to prove results. And in social media right now that’s important because folks seem to be struggling to demonstrate results. Yet in the midst of a campaign, measurement can show you what’s working, what’s not, and how the effort will play out. This gives cause communicators the opportunity to change course midstream — if necessary — to affect a different result. So K.D.’s point is prescient for the communications strategist: Good generalship demands that you do more than just report results." (The Buzz Bin)

How to Revise an Email So That People Will Read It : "People think that the first draft is the big event and that revision is cleaning up afterward. But the first draft is really setting up the chairs, tables, and cups, and revision isn't cleaning up after the party, it is the party." (Harvard Business Publishing)

How to Deal With Slow Internet Connections When You Travel : "As someone who spends several weeks each year moving around a developing country, I’ve had to put up with slow, unstable connections while trying to keep up with my work. Through these experiences, I’ve realized that while slow connections can be a real pain, it’s possible to work around them." (Web Worker Daily)

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Tagged as: business. business travel, Marketing, Social media