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50 Content Ideas that Create Buzz : The Anatomy of Buzz Revisited by Emanuel Rosen is a treasure trove of ideas and case studies on the way people share information and how ideas spread. Rather than give you a review of the book, which you can find on Amazon, I thought it would be useful to share some ideas and take aways that apply to content creation – the new business of marketing and communications.
How to Build Your Ultimate Contact List : "I view my contact manager as a one-stop shopping source for the information I need. If it’s a prospect’s phone number, there it is, right below his name. Or, if I need to send a friend an e-mail about that lunch we’re planning, there’s a clickable link that fires up Mozilla Thunderbird, and off the message goes."
The Best Social Media Marketing : "We recently went through a fairly lengthy process of weeding through hundreds upon hundreds of examples of social media marketing done by companies to find the best for a client presentation. It was tedious beyond belief because there’s actually quite a lot of crap. I’m guessing there’s probably a similar search or two going on out there at the moment, so I thought I’d share our best of list, You may not agree but at least it might save you some time."
4 Ways Companies Use Twitter for Business : "Before any company employees start tweeting, it would be a good idea to remind them that the same rules that apply to other web participation (like blogging, for example) also apply to Twitter. "As Twitter is a public forum, employees should understand the limits of what is acceptable and desirable," says Jeffrey Mann, research vice president at Gartner. "If organizations have not defined a public Web participation policy, they should do so as quickly as possible."
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