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The State of PR, Marketing, and Communications: You are the Future : "While the communications industry has iterated with every new technological advancement over the last century, including broadcast mediums and Web 1.0, none however, have forced complete transparency prior to the proliferation of the Read/Write Web aka The Social Web aka Web 2.0. It is this element of fundamental transparency of Social Media combined with its sheer expansiveness and overwhelming potential that is both alarming and inspiring PR professionals everywhere. At the minimum, it’s sparking new dialogue, questions, education, innovation, and also forcing the renaissance of the aging business of PR itself." [PR 2.0 - Brian Solis]
How to Alter Your Work Schedule to Accommodate Personal Projects : "One of the advantages of working from home is the flexible schedule. No matter how many things you need to accomplish, or how many simultaneous projects you have, you can still control when you can perform certain tasks, as well as how long they take. While this is more true of freelancing than it is for employees, it’s this schedule flexibility that makes the prospect of teleworking more attractive." [Web Worker Daily]
What Social Media Isn't : "Social media is everywhere and for a lot of businesses they approach it likes it’s the magic wand that’s going to be the savior to their business. When you begin to talk to them, usually the conversation starts like this. “Can you help us with that Twitter thing and that Facebook thing, not to mention it’s vital if you can produce for us one of those viral videos. Second, this has to help our business look hip and cool and last but not least, we don’t have the time to really be involved in any conversations.” [Social Media Explorer]
Writing Engaging Content : "Social media and the explosion of (potential) digital destinations has bubbled up the question about content. What is best to write about? How much do you need to write to attract readers and buyers? How long should posts be? And occasionally, still, what is a blog? One thing is for sure, everyone is looking for definitions and "how to's". [Conversation Agent]
8 Ways to Create Paperless Business Cards : "What’s that, you’re still printing your business card on paper? That is so last year. These days, business cards are going all virtual and that’s a good thing. Not only are paperless business cards good for the environment, and easier to carry, they’re also unlimited — you’ll never run out when you’re networking at an event or conference." [Mashable]
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