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10 Common Mistakes In Logo Design : "With the power of the Web, and more eyes watching than ever, it’s important for a business to communicate its unique message clearly. The easiest way to recognize a company and distinguish it from others is by its logo. Below, we go through 10 common logo design mistakes that you should avoid if you want to create a successful and professional logo." [Smashing Magazine]
How to Kick Ass with a Mobile Website : "People browsing your website via mobile devices are an ever-increasing segment of total website visitors. The proliferation of smartphones and increases in mobile browsing are key trends for 2009, with smartphone shipments worldwide set to grow by 23% this year, (despite a 9.1% decline in the mobile handset market). This not just a western phenomenon; in developing nations the cost of a computer makes a web-enabled mobile device even more attractive. With many companies looking to expand into new markets during the recession, this is an interesting point to note. Importantly, as mobile web use grows, the personal experiences of users are more likely than ever to be shared both online and in ‘the real world’." [Marketing Pligrim]
How To Write a White Paper to Attract Clients : "Do you have a new idea, business model, product or service? Do you want to get noticed by using a marketing method that might only cost you time? Try writing a white paper to attract people to your door." [Dumb Little Man]
Cultivate an Active Network : "It’s never the number. It’s what you can do with it. This applies to lots of things. It doesn’t matter if you drive 3000 people to your store, if no one rings the cash register. Who cares how many people follow you on Twitter if you can’t motivate them to participate with you on any level? But how do you cultivate an active network?" [chrisbrogan.com]
The natural evolution from side project to full-time business : "Some have doubted our advice that you should hold on to your day job and start something on the side. They argue building a business requires such persistent effort that you need to devote all your time to it to do it right. And it’s true that building a business requires plenty of time and effort. But the idea that you need to quit your job to do it right is misguided. If you quit your job, you shift everything. You don’t gain time, you lose it. You put a shot clock on your business. You box yourself into a position where you have to profit immediately or the whole thing goes under. You’ve got to make it work now or give up forever." [37 Signals]
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