The Weekend Reader: Sunday Edition

Image by …-Wink-… via Flickr

19 Presence Management Chores You COULD Do Every Day: "If you’re looking to establish your online presence, and build
relationships, it’s not the kind of project where you show up, build
your profiles, friend a few people, and call it good. It’s a lot like
tending the farm. Here are seven particular “chores” you could do every
day that should prove beneficial to your online interests." [Chris Brogan]

Context: Six Things About the Mobile Web: "One thing seems clearer and clearer.  Mobile and portable media continues to become a staple of online promotion and marketing.  Worldwide acceleration of mobile smartphones – to the tune of 130% increase in sales the next few years – is driving the shift. : "In the current economy, business networking is more important than ever
— we need to use lots of different techniques for finding clients.
Social networks can be a great addition to our marketing toolboxes.
Since I started actively using social networks (only a year and a half
ago!), I’ve reconnected with old friends, and have gotten quite of bit
of business that can be directly attributed to connections that were
facilitated through these networks." [The Buzz Bin]

How to Identify Influencers: "As social networking becomes more pervasive in our everyday lives,
influencers will play a more critical role in our decision making
process. Through a network of influencers, businesses can reach
consumers or industry leaders in a meaningful and valuable way." [Sparxoo]

The Decline of Advertising and The Rise of Content Spending: "I've said it before and I'll say it again, social media doesn't work without relevant, valuable and consistent content.
Success in social media relies on a web content strategy that works for
the brand and especially for the brand's advocates. Although social
media distribution is essentially free (Twitter, posting on YouTube),
the content planning, resource allocation and then creation is not.
That's where the money is going. [Junta42]

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Tagged as: Chris Brogan, Facebook, RSS, Social media, Social network, Twitter, web content, YouTube