Weekend Reader: Sunday Morning Edition

Image by Mr. Greenjeans via Flickr

Twitter Best Practices for Business: "Twitter has launched their own version of a Twitter guide called Twitter 101. If you are looking for advice on how to use Twitter for your business, this is a good place to start: Twitter 101 – Best Practices." [Social Media B2B]

13 Steps That Transformed One Company From Invisible King to Sought Leader : "You might be the king of your field but if you are invisible, your kingdom simply won't see you. Similarly, Elekta, a Swedish company with US base in Atlanta that specializes in clinical oncology solutions had a great business, but not one that was getting found in search engines. "A lot of our smaller competitors were beating us," Elekta's Andrew Rodgers said. [Hubspot]

Creating Movements : " Content is no good – even that of the useful kind – if it doesn't move someone to do something. The best way of movement is "let's do this together" kind of experience. This is the job description shared by Brains on Fire (how great is having a name like that?) in their manifesto 10 Lessons Learned in Igniting Word of Mouth Movements. [Conversation Agent]

Getting Set Up With Google Voice : "If you’re not sure what Google Voice is all about, think of it as a central phone system for small businesses. Once in the system, SMB owners can select one number to handle all of their incoming calls, voicemails, call segmenting, etc. Essentially, it’s an entire call center for small businesses right at your very fingertips regardless of how large or small your company is. Kind of cool, especially if you’re a small business working out of your home to save some money. Sometimes you don’t want to give out that home number. Now, you don’t have to. You can just give customers and colleagues your Google Voice number instead." [Small Business Trends]

A Dozen Books that should be on every Brand Manager’s Bookshelf : "Anyone close to me will tell you that I am a huge reader of everything from books to magazines to blogs. So it is no surprise that a question I often get is: “What should a Marketer be reading?” To answer that, I added the Amazon widget to my blog sidebar a few months ago. But since a good number of RSS Readers never even make it to the site, I thought it would be helpful to write them up in a post as well. [Hard Knox Life]

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