Comments on: 10 Reasons Why Brands Refuse to Embrace Social Media http://www.davidsfinch.com/2009/10/10-reasons-why-brands-refuse-to-embrace-social-media.html Social Media and Entrepreneurship Thu, 15 Jul 2010 00:15:03 -0700 hourly 1 http://wordpress.org/?v=3.0 By: Jorge Barba http://www.davidsfinch.com/2009/10/10-reasons-why-brands-refuse-to-embrace-social-media.html/comment-page-1#comment-926 Jorge Barba Fri, 30 Oct 2009 03:47:49 +0000 http://www.davidsfinch.com/?p=615#comment-926 This is a great topic of discussion, glad I could add my 2 cents. Thanks! This is a great topic of discussion, glad I could add my 2 cents. Thanks!

]]> By: amymengel http://www.davidsfinch.com/2009/10/10-reasons-why-brands-refuse-to-embrace-social-media.html/comment-page-1#comment-862 amymengel Wed, 28 Oct 2009 11:33:04 +0000 http://www.davidsfinch.com/?p=615#comment-862 Thanks for the link, David. I think for many companies, small businesses especially, even if they have bought in to the idea of social media as way to reach and engage with customers, they just don't know where to begin. Especially when they're not only tasked with marketing and customer service for their business but also operations, accounting, HR, and the many other hats small business owners wear. There are so many options and tools to learn that it can be overwhelming, even if they really want to be involved. Thanks for the link, David. I think for many companies, small businesses especially, even if they have bought in to the idea of social media as way to reach and engage with customers, they just don't know where to begin. Especially when they're not only tasked with marketing and customer service for their business but also operations, accounting, HR, and the many other hats small business owners wear. There are so many options and tools to learn that it can be overwhelming, even if they really want to be involved.

]]> By: David Finch http://www.davidsfinch.com/2009/10/10-reasons-why-brands-refuse-to-embrace-social-media.html/comment-page-1#comment-708 David Finch Thu, 22 Oct 2009 13:49:03 +0000 http://www.davidsfinch.com/?p=615#comment-708 Jorge, thanks for the comment. I love quote, "The most adaptive prevail, it's as simple as that." Jorge, thanks for the comment. I love quote, “The most adaptive prevail, it's as simple as that.”

]]> By: David Finch http://www.davidsfinch.com/2009/10/10-reasons-why-brands-refuse-to-embrace-social-media.html/comment-page-1#comment-707 David Finch Thu, 22 Oct 2009 13:47:49 +0000 http://www.davidsfinch.com/?p=615#comment-707 Kevin, I think you're absolutely right. I hear the "fad' response a lot, but they also said that about other mediums. It will be interesting what social looks like in five years. Kevin, I think you're absolutely right. I hear the “fad' response a lot, but they also said that about other mediums. It will be interesting what social looks like in five years.

]]> By: Jorge Barba http://www.davidsfinch.com/2009/10/10-reasons-why-brands-refuse-to-embrace-social-media.html/comment-page-1#comment-684 Jorge Barba Wed, 21 Oct 2009 16:21:29 +0000 http://www.davidsfinch.com/?p=615#comment-684 I wouldn't add other reasons, we make them up as it goes.<br><br>The whole key is they don't understand the fundamental shift in how business is being done, like everything else change is hard for most. There will be companies who don't 'get it' and will jump on board to understand it and others who will wait and see the train pass them by enough times and have no other option but to jump in.<br><br>The most strategic one's will see it as an evolution and not make any excuses. <br><br>History repeats itself. The most adaptive prevail, it's as simple as that.<br><br>A tactic I use is I show them what they're losing by not 'getting it'. Show them a future where they no longer exist and you'll get their attention.<br><br>Just my 2 cents! I wouldn't add other reasons, we make them up as it goes.

The whole key is they don't understand the fundamental shift in how business is being done, like everything else change is hard for most. There will be companies who don't 'get it' and will jump on board to understand it and others who will wait and see the train pass them by enough times and have no other option but to jump in.

The most strategic one's will see it as an evolution and not make any excuses.

History repeats itself. The most adaptive prevail, it's as simple as that.

A tactic I use is I show them what they're losing by not 'getting it'. Show them a future where they no longer exist and you'll get their attention.

Just my 2 cents!

]]> By: kevinpalmer http://www.davidsfinch.com/2009/10/10-reasons-why-brands-refuse-to-embrace-social-media.html/comment-page-1#comment-683 kevinpalmer Wed, 21 Oct 2009 15:16:23 +0000 http://www.davidsfinch.com/?p=615#comment-683 I think that some companies see it as a fad (which kind of ties into the experiment spot). Some companies just thing that this is a passing thing kind of like radio, television, the telephone, and the internet. I think that some companies see it as a fad (which kind of ties into the experiment spot). Some companies just thing that this is a passing thing kind of like radio, television, the telephone, and the internet.

]]>