Say What? Monitoring Social Media on Your iPhone

The key to all social media strategy is the ability to listening to what’s being said about your brand, competition and industry. Tools such as Radian6 and Scoutlabs have been extremely informative when it come to monitoring the social space. They have enabled brands to listen to conversations that are taking place on social tools such as Twitter, Facebook, blogs and forums. They also are extremely informative in regards to the sentiment of the conversation.

iCrossing, a digital marketing agency has bridged the gap between social monitoring and the iPhone with their new app, “Say What?” Say What? scans the latest conversations about your brand from Twitter, Digg, Forums and blogs.

“The application scans the most active social media networks on the Web for a keyword or phrase, and returns a real-time snapshot of what is being said where and by whom. Users enter a search term on a simple interface, and the latest conversations from each of the social media sites are returned in an easy-to-read format. Say What? displays the most recent conversations in aggregate, unlike searching social networks or blogs via a mobile browser. Users have the option to dig deeper into the responses on a particular source, and a search history is saved so users can get easy updates for their regularly-searched terms.

iCrossing developed Say What? to demonstrate how search, social media and mobile can work together to provide users with information that is real-time and relevant,” said Rachel Pasqua, director of mobile strategy, iCrossing. “Our goal was to put one-click social media monitoring in the palm of the user’s hand.”

Say What is a great way to monitoring what’s being said while your on-the-go.

You can download the free app for the iPhone from the iTunes App Store.

Try it and let me know. Leave a comment. I would love to hear your feedback.

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