The Weekend Reader is posted every Sunday with my top-five eye-catching, inspiring, innovative and informative articles of the week.
The Usual Errors from the Big Brands: “Last September I wrote a critical, but constructive, post about Digital Nomads, Dell’s community for officeless workers. I love the concept, hate the execution. Today, the community is close to death. No activity, no interaction between members. It’s another short-term branded community concept which began as a great idea and fizzled to death. You can find dozens of these from top brands. They always make the same mistakes.” [FeverBee]
10 Proven Applications for Social Media: “Whether you’re a marketer trying to get buy-in for social media from the top or a small business owner wondering why you should bother, knowing high impact applications of social media are helpful. If you’re looking to build relationships with connected, influential individuals (and what business isn’t?) then it’s no longer a question of if you should engage in social media, rather it’s the how and the why.” [TopRank Online Marketing]
6 Ways to Look at Negative Feedback: “This is – without question – one of the primary reason many companies avoid the conversation that takes place in the Digital channels. It’s the exact same reason why they don’t allow consumer reviews on their sites. It’s not because they don’t have thick skin or because they have a product or service that is not up to par. For the most part, the main reason is that they don’t know how to respond at a corporate level. They’re not sure if they need to involve the legal and PR folks and they’re also not sure if they have the capabilities (re: work force) to really tackle it in a professional and meaningful way.” [Six Pixels of Separation – Mitch Joel]
The Future of User Generated Content: “The Breakdown: User-generated content — You are all too familiar with it. It’s where the mob rules. It’s where anything goes, where anyone can post anything, and where the experts and the crazies exist as equals. It’s information overload where expert opinion is often hard to find. There is much at stake for those who can capitalize successfully on the evolution of user-generated content. We asked a panel of UX and Media experts about the future of user-generated content — for good or bad.” [Scatter/Gather @ Razorfish]
The Value of Visual Thinking: “Being able to think visually, break down complex ideas and synthesize them into something meaningful is my forte. It’s a skill that has landed me in the company of the smart and capable folks I currently work with. More importantly, I took whatever abilities I had and I gave them over to my ecosystem. In any social system, you always come to the table offering something of value rather than seeking it.” [Logic+Emotion – David Armano]
image credit: David Armano
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