Weekend Reader: Late Edition

Calle Relator

Image via Wikipedia

10 Branding and Marketing Trends for 2010 : Niels Bohr once noted that “prediction is very difficult, especially about the future,” but then he didn’t have access to predictive loyalty metrics. Happily, we do. And, as they measure the direction and velocity of consumer values 12 to 18 months in advance of the marketplace and consumer articulations of category needs and expectations, they identify future trends with uncanny accuracy.” [Branding Strategy Insider]

How Business is Adopting Social Media Tools : “Social media is changing the way businesses are connecting with both internal and external customers, but which social media tools are the most popular ?” [Buzz Networker]

Build visibility for Your Start-up Through Word-of-Mouth Marketing : “If a good business idea, sound technology and a well thought business plan are the life and blood of a start-up, PR and Marketing are its survival kit. There is no point in creating a great state of art product if you cannot market it effectively. Reach out to your end consumers and make them believe, how great and state of art your product or service is.” [BootStrapping]

Blogger Relations is a Two-Way Street : “As bloggers, we’ve all experienced it: the completely off topic pitch. After pouring blood, sweat, and tears into our blog that clearly is known for addressing a specific subject matter, we get an email from a public relations agency that takes us for someone completely different. Where do they come off doing that? [PR 2.0 – Brian Solis]

The Easiest Way to Explain the Marketing Process : “Many marketers have been taught the concept of the marketing funnel. The idea being that you bring leads into the top of the large opening in a funnel and push the ones that become customers through the small end. The problem I’ve always had with that is all the focus is on the chase. I happen to think that real payoff in marketing comes from expanding and focusing your thinking on how to turn a lead into an advocate for your business.” [Duct Tape Marketing]

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  • Mike, try using the Firefox plugin “Zemanta.” It is recognized with WordPress, Blogger, Moveable Type, Ning and others. It's a great tool for adding images and links into your post.

  • Mike Campbell

    I've been looking for stock photos to spruce up my blog a bit. I searched the web for 'stock photos' and search results pointed me to pay-for photos. I do this as a hobby and am not looking at investing money in it. I also want to be compliant with copyright. So, as I read others' blogs, I've been looking for their source. I, therefore, immediately clicked on your pick and did some surfing at Wikipedia. New to me. I know it's off topic but I'm glad you included a pic.