52 Tools to Add to Your Digital Marketing Toolbox

Disclaimer: This post has not been sponsored by any of the companies that provide these tools.

A master-craftsmen is never known by their tools, but by their work. However having an arsenal of tools available does help in completing tasks and accomplishing goals. Historically, you can see major advancements when individuals were able to possess the right tools.

Here is a list of tools that could be beneficial in helping you accomplish your digital publishing and marketing goals.

Monitoring
1. Twitter Search: Search Twitter by brand or market related keywords or hashtags.
2. Google Alerts: Email or RSS updates of brand related keywords or competitors activity on the web.
3. Radian6: Real-time social media and analysis tool.
4. Google Blog Search: Google search engine to find content distributed on the web via blogs.
5. Crazy Egg: Allows you to find out what visitors are doing when they come to your site via heatmaps and tracking clicks.

Measurements
1. Google Analytics: Web analytics solution that provides insights into your web traffic.
2. Clicky: Real-time web analytics tool that works as a complement to Google Analytics.
3. Lijit: Premium Search tool for you blog that also provides metrics of each search.

SEO
1. SEO Toolbar: Great tool useful for market research.
2. Web Developer Toolbar: Packed with features both for SEO and developers (Firefox add-on)
3. WordTracker: Keyword Research Tool used for SEO.
4. Google Adwords Keyword Tool: Keyword Research Tool used for SEO and SEM campaigns.
5. SEOMoz Pro: SEO tools designed to help with every aspect of SEO.

Twitter
1. Seesmic Desktop/Tweetdeck: Premium Twitter communication tool.
2. Twitter Grader: Measure your power and reach on Twitter.
3. Hootsuite: Manage multiple Twitter accounts, as well as pre-schedule tweets.
4. BuzzOM: Find people by keywords in their Bio or tweet. You also can manage your account.
5. Socialoomph: Twitter management tool
6. TwitterCounter: Statistics for your Twitter account.

Productivity
1. Batchbook: Contact management system
2. Google Docs: Google’s free web-based tool for documents, spreadsheets and presentation. Very useful for collaboration projects.
3. Basecamp: Paid web-based project management tool and collaboration tool.
4. Evernote: Evernote is the ultimate tool to save ideas, things you see and like.
5. HighRise: Helps manage contacts, schedule follow-ups and set reminders.
6. Campfire: A simple web-based real-time group chat tool for business.
7. Backupify: Tool used to back up online accounts such as WordPress, Basecamp, Twitter, Google Docs and Gmail.
8. Toodledo: Simple and easy tool to use for your to-do task list.
9. Yammer: Private social network that allows you to collaborate around projects, tasks, interoffice communication.

Content Creation and Distribution:
1. Blue Sky Factory – Full and self service email marketing solution.
2. YouTube: The #1 video community distribution channel.
3. Vimeo: Video community
4. WordPress: Personal publishing platform.
5. Ustream: Braodcast LIVE video from your computer or mobile phone.
6. LiveStream: Braodcast and LIVE stream your own video channel.
7. TinyChat: Chat rooms with Live audio and video.
8. AudioBoo: Audio channel that can be integrated with social networks, as well as your blog.
9. Posterous: A simple solution to put anything online using email.

Digital Mobile Office – iPhone
1.Tweetie 2: Twitter app.
2.Birdbrain: Twitter statistics and management tool.
3.Business Card Reader: Scan business cards into your contact list.
4.AudioBoo: Record audio content on the go.
5.Analytics: Google analytics app.
6.Jott: Voice to text tool.
8.Ustream Recorder: Broadcast LIVE video from your iPhone.
9. Evernote: App that allows you to capture ideas, as well as sync with both the desktop and web application.
10. Bump: Share contact information with other iPhone users.
11. BeamME: Share your vCard with others.
12. Encamp: Basecamp for your iPhone/
13. Ember: 37signals application Campfire for the iPhone
14. WordPress 2: Create and edit content to your WordPress web site or blog from your mobile phone.
15. Toodledo: Task manager app.

What tools are you using to accomplish your goals in the digital space? What would you add to this list?

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Image Credit: aj_jones_iv

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