The Framework for Any Digital Marketing Strategy

The key to any digital marketing initiative must be built from the ground up rather than the top down. You never build a house and start by picking out paint and floor styles. You start first by determining your budget and then begin to build from that.

In digital marketing, which also includes social media , before tactics or strategy documents are developed, it’s important to build from strong foundational base. From that base, you’re able to strategize and conceptualize what the end results will look like. Here are four elements that every digital strategy should include.

The Digital Marketing Framework

1. Business Goals: What should this initiative accomplish. Are you wanting it to accomplish brand awareness, leads, sales, recruiting? Before you begin to develop strategy and define tactics, you have to know what success looks like.

2. Strategy: This is the blueprint that you’ll use to accomplish your goals, as well as the roadmap that you will use to help you get to the end results – the things you identified in your business goals.

3. Tactics: This is the nuts and bolts of your strategy. Is it SEO, SEM, email marketing, mobile marketing, social media? What tactics best fit your strategy so that you can achieve your goals?

4. Execution: Now it’s time to make it happen. After determining your tactics and following the blueprint, you’re headed in the direction of reaching your business goals. However, keep in mind that you can have a killer strategy, as well as the correct tactical approach, but if you can’t execute you’ll never reach your goals.

Digital marketing success doesn’t start with a Twitter profile or a Facebook fan page, it begins with knowing what your business goals are.

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Image Credit: Pyca

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