Weekend Reader: Late Edition

Online Video as Lead Generation : “Video has been available on the Web for years and with YouTube it is simple for anyone to create and post a video online. However, a legitimate criticism of video (especially from B2B marketers) has been that it is tough to do lead generation. Sure you can have a URL mention at the end of a video or you can embed a video within a landing page with some lead offers, but that’s not fully integrated.” [David Meerman Scott - WebInkNow]

The Rise of Networks, The End of Process : “The industrial influence in business management and theory is profound. In essence, for the past hundred years business has been objectified as a machine, divided into various components, like a clock or an electric generator. Components are composed of subcomponents, and so on, until you get down to nuts, bolts, and flywheels. People are — in the industrial scheme of things — gears in the machine, and their purpose is to perform a defined role in the assemblage. [ /message]

The Four Spheres of Social Media Strategy : “Brand intelligence refers to knowledge and understanding of the brand, product or service, competitive set, industry and business factors that effect how the product or service in question is positioned in the market place. A brand manager or chief marketing officer would likely be the most qualified and informed person here. For many advertising and public relations account managers, this is the easy part. You live and breathe the brand everyday. This part, you’ve got down.” [Social Media Explorer]

Prioritize Your Social Media Efforts: “There aren’t enough hours in the day for all the chores that social media puts in front of us. The best writing I’ve found on how to manage your time in social media is via Amber Naslund’s social media time management series. Her efforts in crafting this should become a little ebook that you hand around to everyone. If you skipped over that link, go back, click it to open a new tab/window, and then read it when you’re done with this (or skip mine and read Amber’s- it’s that good). If you’re still with me, here’s what I want to say on the matter.” [Chris Brogan]

When is the Right Time to Launch Your Product: “In an ideal world, your business would sell high margin products, you have a very high conversion rate and you have access to millions of people. That’s the holy grail of business, but it’s not possible in every market. Some businesses rely on significant turnover of low priced items (like dollar discount stores), where others rely on high priced items with a low conversion and high margin, like luxury jewelery and watches. [Entrepreneurs Journey]

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image credit: simpologist

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