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The Weekend Reader is posted every Sunday with my top-five eye-catching, inspiring, innovative and informative articles of the week.
5 MORE Things All Email Marketers Need to Know : There are many aspects of an email marketing campaign. From building a list to analyzing campaign results, email marketers have a lot to keep track of.” [Blue Sky Factory]
How Do You Like Your Email Marketing? “I used to subscribe to a lot of email newsletters. I’m forever curious and I like being informed. Problem is I never actually read most of them. They didn’t do anything for me. They’re weren’t useful, they didn’t engage me, they didn’t offer any great value, and, frankly, the content wasn’t that impressive. Don’t send me a giant image about your 20 percent off sale or lump 50 movie times together. THAT’S NOT SEXY! [Outspoken Media]
Email + CRM + LinkedIn + Twitter = Hustler’s Power Drill : “Those of us who make a living by making things happen (i.e. who hustle) know that it is a people game. All of the tools in the world won’t beat the chemistry and aligned motivation that come from creative win/win deal-making. The tools are like a hammer for a carpenter. You have to have them, but carpenters are not defined by their tools. However, something substantively different is happening online at the tool level, thanks to social media.” [Read/Write Web]
Social Media Time Management: Selecting Tools : “Remember, the tools you select should reflect what you’ve learned through your listening efforts, and help you accomplish the goals you’ve set. When it comes to social networks or types of social media, select two or three. Don’t try to be everywhere or do it all. That’s an inevitable time sink, and you’ll do nothing well. When it comes to the tools themselves, avoid shiny object syndrome and pick the ones that get you to your goals, and no more. Low tech is okay. [Altitude Branding/Amber Naslund]
How I Use Email Newsletters to Drive Traffic and Make Money : “Firstly a word about technology – I use Aweber to deliver my emails. However you can use pretty much any email newsletter service for the process I outline below as long as it allows you to set up an auto-responder or sequence of emails. I should also say that the process I’m about to share has evolved over time. It started out very very simple and has slowly developed with time – in fact it continues to develop as I learn more and by no means is where I want to take it…. yet. [ProBlogger/Darren Rowse]
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