Weekend Reader: Sunday Edition

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The Weekend Reader is posted every Sunday with my top-five eye-catching, inspiring, innovative and informative articles of the week.

Marketing is More Important Than You Think : “Do you think that this is a Blog about technology? Others have said it’s about New Media. Some have even suggested that it’s about what’s happening right now in the world of Social Media. The truth is that this Blog is about marketing.” [Twist Image - Mitch Joel]

4 Ways to Build Relationships with Web Content : “On the PR/marketing side of the equation we know good products go unnoticed without proper promotion, but we’re often reluctant to make the same admission about content. If it makes you feel better, I’m not going to blame this problem on the proliferation of new channels of communication brought on by social media, etc. But, please know that great content does not market itself. [PR Squared]

How to Create Advocates for your Business : “So what is customer advocacy anyway? Well for starters, they don’t have to be your customers—they can be any part of your entire constituency. Employees, business partners, friends—you name it. But here’s the point. You need them more than ever. Right now, if you are planning social initiatives, your biggest challenge is going to be manpower. Someone has to do the listening, the outreach, the customer service, the participation, the engagement with others in the ecosystem. Some parts can be automated (such as an algorithm in a listening tool technology), but many other parts require actual people. So at some point you’ll have to scale, and you’re going to need a passionate, engaged group of people to advocate on your behalf. So how do you do it? Here are a few high level pointers.” [Dachis Group - David Armano]

Critics and Evangelists: A Communication Starter : “A huge, huge barrier to adoption of social media is the Us vs. Them mentality. The notion that “they” are preventing us from implementing the social media strategy we want. Or that “they” are a bunch of time-wasters who don’t understand business value and want to upset the apple cart with unproven strategies. Provided that you have the wherewithal to bring the feuding parties to the table for a constructive discussion (and if you don’t, sorry, you’ve got no room to complain that “they” don’t “get it”), let’s talk through a few things you might want to discuss across the table. [Altitude Branding - Amber Naslund]

How to Use Twitter Lists : “The just-launched Twitter Lists feature is a new way to organize the people you’re following on Twitter, or find new people. In actuality, though, Twitter Lists are Twitter’s long awaited “groups” feature. They offer a way for you to bunch together other users on Twitter into groups so that you can get an overview of what they’re up to. That’s because Lists aren’t just static listings of users, but rather curated Twitter streams of the latest tweets from a specified set of users.” [Mashable]

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