The Weekend 
Reader is posted every Sunday with my favorite eye-catching, inspiring, innovative and informative articles of the week.
Marketing in 2010 (Free eBook) : When we talk about brand awareness, consciously or not, we correlate “brand” with one specific phase in the marketing funnel. Many have defined brand as a set of expectations and experiences. These in turn generate stories we identify with as we develop our relationship with the brand and the company and people who represent it in our minds and interactions over time. Brands that set themselves apart command a premium. [Conversation Agent]
7 Destination Marketing Tips for Selling Your “Experience:” What if what you are selling is neither a product or a service? Most marketing advice is distributed based on the assumption that you fit one of these two categories. The unfortunate gap between them is the large category of organizations or businesses that provide an experience - which are often left out. If you were marketing a destination such as a city or country, for example, would that be a product or service? What about a hotel? Or a conference? Or a sporting event? What these examples share is that might be described as both a product AND a service – or at least a collection of other products and experiences. [Influential Marketing]
The Future of Interactive Marketing : “Even though interactive marketing will approach $55 billion by 2014, the report also observes that not all industries will keep pace with this growth. Retail and financial services are expected to dominate the greatest share of all interactive marketing. Brand advertisers in industries such as consumer goods however, represent the most notable potential for growth.” [Brian Solis]
7 New Marketing Tips for Your Organization : “People simply want to check just what they want. Since these 20th century channels don’t give to the consumers this freedom, their position dropped down on the ranking list of sources used to get/search information about products and services able to satisfy consumer’s needs. Today your target audiences use the Internet as one of their primary channels and trust their peers better than the ads of faceless corporations. [Andrea Vascellari]
11 Tips for Improving Your Newsletters : Newsletters can be an effective way to maintain and build relationships with your customers and prospects. You just have to be consistent in providing valuable content on a very regular basis. If you do, you’re guaranteed to get quality face time with people who want to hear your message and are already interested in doing business with you. [Web Worker Daily]
image by: Chris Blackeley
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