- Image by Kristina B via Flickr
The Weekend Reader is posted every Sunday with my favorite eye-catching, inspiring, innovative and informative articles of the week.
6 Things the iPad Means to B2B Marketers : “It’s a beautiful device, as is expected from Apple, and will surely see plenty of uptake over the coming year. The transition that this causes in the consumer market, and to book sellers, has already been much discussed. As a marketer focused on selling to businesses, however, there remains the question of what effect this will have.” [Digital Body Language]
5 Ways to Share Content to Create Referrals : “Creating valuable, education based content is half the ticket to selling these days. The other half, of course, is getting that content read and in the hands of prospects. Writing a blog, hosting content on your website and spreading the word on you social networks are all great places to start, but another great way to use and amplify content is to attract partners that you can share content with and help you turn that content into referrals. [Duct Tape Marketing]
The Socialization of Email Marketing : “Reviewing the list of marketing programs that will benefit from increased commitments, it seems that almost every element for generating presence through outbound and inbound marketing is set to expand this year – and most likely over the next several years. The democratization of media and the equalization of influence require brands to reassess their strategies and objectives for earning attention, steering perception, and growing a community of loyal customers and advocates. [PR 2.0 Brian Solis]
Evolution of B2B in Social Media : “B2B Marketers are sometimes considered to be behind the evolutionary curve of most digital trends when compared to their B2C brethren. But like Darwin’s turtles in the Galapagos, the B2B Marcom species is evolving in this space because the social web environment happens to be extraordinarily well suited for their needs as they work to build trust, generate and convert leads, and provide a mechanism for sustained engagement.” [360 Digital Influence]
44 Ways to Use a Blog as a Small Business Owner: “If you spend as much time talking to small business or professional service firms as I do, you probably get some of the same questions too. One of the most common is, “How can I use a blog as a small business owner?” Of course, we are assuming they know what a blog is in the first place.” [Blog for Profit]
