Image by nobihaya via Flickr
The Weekend Reader is posted every Sunday with my favorite eye-catching, inspiring, innovative and informative articles of the week.
Are You Ready for an iEconomy? : “Jack Dorsey’s Square, Incase, Verifone and now Mophie — these companies’ credit card readers are turning the iPhone/iPod touch platform into an e-commerce engine. Mophie, a Los Angeles-based company that makes accessories for the iPod/iPhone devices will release a credit card reader at CES in January 2010. [Gigaom]
Six New Business Books for 2010 : “There are some amazing new business books on the horizon that are well-worth checking out. All of them offer a new way to look at life as business around us continues to move towards that digital cloud we call the Internet, and as more and businesses continue to grapple with the digitization of industry.” [Mitch Joel's Six Pixels of Separation]
Five Can’t-Miss Marketing Trends for 2010 : “Marketing to consumers’ cellphones has long been viewed as something of a holy grail by businesses – prized but always beyond reach. Recently however, new mobile technologies have gone mainstream, making the elusive goal of an always-on connection with customers firmly within reach of even the smallest business.” [Small Business Trends]
Mobile Advertising: 5 Things You Need to Succeed in 2010 : “According to AdMob, iPhone and Android, Android users now account for 82% of US mobile web traffic. Clearly, the two platforms have radically changed the marketplace. I’ve got nothing but love for each, and believe the combination of Apple and Google has created a tipping point for mobile marketing. Here are five things you need to know about how iPhone & Android have changed mobile advertising and why marketers need to make the call now. [Mashable]
8 Mobile Technologies to Watch in 2010 : “At the beginning of this year, analyst firm Gartner released a report that highlights eight up-and-coming mobile technologies which they predict will impact the mobile industry over the course of the next two years. According to Nick Jones, vice president and analyst at the firm, the technologies they’ve identified will evolve quickly and will likely pose issues that will have to be addressed by short term strategies.” [ReadWriteWeb]
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