Weekend Reader: February 14 Edition

Image by hojusaram via Flickr

The Weekend Reader is posted every Sunday with my favorite eye-catching, inspiring, innovative and informative articles of the week.

6 Ways to Integrated and Make the Most Out of Google Buzz : “I don’t even know if all this hype is real or not but looks like Google Buzz has done a pretty good job in convincing people that its fun to use it, let alone the Facebook / Twitter Killer speculations. If you’ve already got the hang of it, and is hooked on, here are some options that will help you make the best of Google Buzz. I appreciate these guys for putting up the tools so quick ! Commendable effort.” [Daily Blogger]

How to Win and Keep a Client : “Winning clients is hard. Keeping them over time is even harder. Many of you might read this blog in order to do just that – win and keep clients. Then let me share my point of view on the subject.” [Ronnestam]

Why Brands are Becoming Media : “One of the greatest challenges I encounter today is not the willingness of a brand to engage, but its ability to create. When blueprinting a social media strategy, enthusiasm and support typically derails when examining the resources and commitment required to produce regular content. Indeed, we are programing the social web around our brand hub, which requires a consistent flow of engaging and relevant social objects. Social objects are the catalysts for conversations — online and in real life — and they affect behavior within their respective societies. [Mashable]

How Digital Marketing Helped ‘Avatar’ Break the Box Office : “Moviegoers in more than 100 IMAX 3-D theaters worldwide watched 16 minutes of footage from a new James Cameron movie. That same day, Ubisoft debuted a trailer for a videogame based on the film, and Mattel unveiled action figures inspired by the film’s characters. A day earlier, the teaser for the very same film broke a record on Apple.com after beng streamed more than four million times on its first day.” [MediaShift]

How to Make Money in Online Video : “Ten years ago, web companies didn’t generate much revenue.   These days, web companies are some of the most profitable around. Online video is where the Web was ten years ago: in investment mode as video companies that are generating high revenue are not necessarily the most profitable. Are those companies suffering low margins because they’re investing in the future or are they fundamentally lower-margin businesses? [TechCrunch]

No related posts.