Weekend Reader: February 21 Edition

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The Weekend Reader is posted every Sunday with my favorite eye-catching, inspiring, innovative and informative articles of the week.

How to Write Your 60 Second Elevator Pitch : “Everyone (myself included) is telling you to go out there and network. But, what do you plan to say to people while you’re networking? (For the uninitiated, networking is not merely retaining as many business cards as possible from other people in the span of an hour.)” [Personal Branding Blog]

35 Business Tips from Famous Entrepreneurs : “f you are looking to start your own business you might want to consider the sound advice of famous entrepreneurs- those who have already trodden the path to business success. In the following list, several well-known business tycoons offer a collection of business tips and general words of wisdom to keep you and your business on the right track.” [FastUpFront Blog]

How to Deal with Negative Feedback in Social Media: “We often say that social media is a conversation, and what we mean by that is unlike traditional broadcast and print mediums, which are often one-directional, social media is very much a two-way channel. Not only can businesses communicate with their customers, but their customers can communicate with them and with each other, as well. By and large, this type of communication is a good thing — businesses can form more personal relationships with customers and customers can become part of a community around the brands and businesses they want to support.” [Mashable]

10 Types of Landing Page Goals for PPC Campaigns: “Conversions are king. But to take your PPC campaigns to the next level in 2010, you must go beyond measuring traditional conversions (lead, transaction) and start measuring (and achieving!) new goals – from social media engagement, to RSS subscribers, to inbounds.” [Search Engine Journal]

3 Reasons PR & Communication Pros Need to Know SEO : “The PR industry is in a state of flux with increasing importance on getting into the content and social web business. Consumers are spending more time with digital and social media. Advertising dollars are following. That means less budget to staff newsrooms and reporters, journalists and editors to pitch.” [TopRank Online Marketing Blog]