The challenge that you often hear with new companies that are adding social media to their marketing strategy is, “how much time is this going to take.” Usually time plus personnel equals money. Meaning, “we want this, but we don’t want to put a lot of time or money behind to it.
However, there are brands and individuals that are investing the time that are seeing results from all their hard work. As a process guy, who works from lists and likes productivity systems like GTD, I’m always looking for tips that can improve my productivity.
I’ve noticed others that have develop their own system. For example, Chris Brogan calls his the “Daily Presence Management System. Here is the system that I’m currently using. Feel free mash-up both of them and create your own system.
Social Media Productivity System
1. Update and add content ideas to your editorial calendar.
2. Answer comments from your readers.
3. Write pillar content
4. Comment on posts from other bloggers.
5. Promote blogs posts from other bloggers.
1. Promote 3-5 articles from other bloggers.
2. Retweet 3-5 tweets from your followers.
3. Engage in conversation from followers.
4. Follow back followers that meet all your criteria.
1. Post daily to your wall. (Many sync their Twitter updates to Facebook. I prefer to update manually)
2. Comment on 3-5 updates from your friends or fans.
3. Wish “Happy Birthday” to your friends.
4. Answering comments on your wall.
5. Interact with Fan Pages you have become a fan of.
6. Share content from your network that would be interesting to friends.
7. Answer all inbox messages
1. Answer email from blog readers
2. Send emails to 1-3 individuals in your network that you need to stay connected with.
3. Add new contacts to your contact list.
4. Send emails to 1-3 individuals you haven’t connected with in a while.
As you can see, social media takes time and work. If you’re willing to make the investment, results will follow all your efforts.
What are you currently doing? What would you add to this list?
image credit: Jen Son