Contrary to what all the digital pundits have claimed email is not dead. As a matter of fact, in a recent eMarketer article, “Maximizing the Email/Social Media Connection,” incorporating email and social media can be a great one-two punch to your overall marketing strategy.
eMarketer writes,
Marketers must now integrate their e-mail marketing and social media marketing efforts. To maximize effectiveness, they should use these four strategies:
• Multiply the sharing opportunities by linking e-mail messaging with social media messaging.
• Provide a broader platform for brand advocates; encourage the best customers to share with friends via social media.
• Shift the control to the consumer by providing multiple avenues to interact with a company.
• Use e-mail metrics such as response rate and conversions to enhance social ROI.
How are you currently using email in your marketing initiatives?
What business goals could you address by implementing an email marketing strategy?
Recently, industry leader, Blue Sky Factory and The Marketing Over Coffee podcast have partnered and have released in credible free email titled, “The Ultimate Guide to Email.
If you are interested in learning the tools and strategies behind successful email marketing you need to check out this eBook.
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