“Twitter and Facebook is dead,” that’s the thought I had the other night when I couldn’t sleep, as I wrestled with new ideas, current trends and the future. Of course, we know that it’s not dead. As a matter of fact, they’ve become mainstream for many.
However, during this twisted time of thinking, with not enough sleep and way to much caffeine, I grabbed my iPhone checked Twitter and Facebook for the latest download of chatter, updates and links.
That’s when I had this thought, “what would happen if these tools disappeared tomorrow.
What would some companies do online that use these tools for:
1. Lead Generation
2. Brand Awareness
3. Campaign Promotion
4. Brand Reputation and Loyalty
5. Reputation Management
6. Customer Engagement
7. Identifying your Influencers
How would they communicate with their fans, friends and followers that once where part of these communities?
Hopefully, you would have established your home base (the digital location that houses your website or blog). Hopefully while you built equity within the social communities, you laid out clear makers and identifiers on how to get back to the hub. Hopefully you would be aware of other communities where early adopters and pioneers have already blazed a trail.
Honestly, do I see this happening soon, NO! However, neither am I naive to think that empires last forever. There will always be movement and evolution as communities gather, as well as disperse. Being able to move quickly can be an advantage to those that can recognize change, identify trends and then move forward.
Here’s what I began to think about as solutions.
1. Build my email database
2. Keep my home base current and updated with new content
3. Explore other tools that have the potential to accomplish my business goals.
4. Build face-to-face networks whenever it’s possible.
What do you think? Have you ever thought about this or consider it? Do you have other strategies in place?
I would love to hear your input.
image credit: Thomas N.