Twitter and Facebook is Dead!

cemetery“Twitter and Facebook is dead,” that’s the thought I had the other night when I couldn’t sleep, as I wrestled with new ideas, current trends and the future. Of course, we know that it’s not dead. As a matter of fact, they’ve become mainstream for many.

However, during this twisted time of thinking, with not enough sleep and way to much caffeine, I grabbed my iPhone checked Twitter and Facebook for the latest download of chatter, updates and links.

That’s when I had this thought, “what would happen if these tools disappeared tomorrow.

What would some companies do online that use these tools for:
1. Lead Generation
2. Brand Awareness
3. Campaign Promotion
4. Brand Reputation and Loyalty
5. Reputation Management
6. Customer Engagement
7. Identifying your Influencers

How would they communicate with their fans, friends and followers that once where part of these communities?

Hopefully, you would have established your home base (the digital location that houses your website or blog). Hopefully while you built equity within the social communities, you laid out clear makers and identifiers on how to get back to the hub. Hopefully you would be aware of other communities where early adopters and pioneers have already blazed a trail.

Honestly, do I see this happening soon, NO! However, neither am I naive to think that empires last forever. There will always be movement and evolution as communities gather, as well as disperse. Being able to move quickly can be an advantage to those that can recognize change, identify trends and then move forward.

Here’s what I began to think about as solutions.
1. Build my email database
2. Keep my home base current and updated with new content
3. Explore other tools that have the potential to accomplish my business goals.
4. Build face-to-face networks whenever it’s possible.

What do you think? Have you ever thought about this or consider it? Do you have other strategies in place?

I would love to hear your input.

image credit: Thomas N.

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  • Nick, I completely agree. I've always said, that I hope all the energy that I invest in online will one day lead to face-to-face meetings and opportunities.

    Thanks for the comment!!

  • Peter, not intentionally trying to be linkbait, but it did get some attention.

    I think it's wise to play where everyone is playing, but also a strong home base and multiple channels where you engage your customer.

    Thanks for the comment!!

  • I live and breathe digital as much as the next guy, but I totally empathize. Keeping a balance of open on- and off-line channels is key. When's the last time I got a piece of mail that made me excited? It's been a long, long time. Actually, it probably came from the Maker's Mark Ambassador's program. Offline will _always_ be an important point of contact too, and invariably one with more tangible and enduring emotional strength.

  • When you negate your headline in the first paragraph, I call it shameless linkbait! 😛

    Nevertheless, you got me reading. I believe its important for businesses/entrepreneurs to build up their own permission asset – since its really facebook & twitter who own your lists of followers and friends… and they could take it away (or change the rules about how you contact them) at any point.

    – Peter