The Weekend Reader is posted every Sunday with my favorite eye-catching, inspiring, innovative and informative articles of the week.
Customers Ignite a New Era of CRM: “The Altimeter Group today released a new report on Social CRM and while analysts release reports all the time, this is different. The report is free to read and share under Creative Commons and this is a big disruptor, one that reflects the socialization of information and the spirit of social media.” [Brian Solis]
Can Social Media Sell?: “ How can brands leverage social media to drive sales and lead generation? While social media spending is on the rise for both B2B and B2C companies, many brands are still realizing the full potential of online engagement for business development and lead generation. Next week, I’ll be presenting ideas to the Silicon Valley Capital Club on how brands can best leverage the social web to drive word of mouth buzz and, ultimately, sales opportunities. [360° Digital Influence]
How to Market Your Mobile Application: “App Store is a competitive environment. Against more than 140,000 apps, all screaming for attention, how do you make sure your app gets its time in the spotlight? What does it take to get good media coverage? How do you get people to talk about your app—and, ideally, how do you get them to buy it and show it to their friends? [Smashing Magazine]
Email – The Silent E: “A rather unlikely suspect has been making the rounds lately. And while you may have come to know this blog for covering the cutting edge communications and marketing tools, it may seem odd that this suspect is rather old school. That’s right. Good old email is making a comeback! [Scott Monty]
6 Steps to Creating More Effective Marketing Plans: “I’ve always felt like Marketing was like legalized gambling. but with all the new challenges, technologies and such, it seems one of the greatest challenges folks are having in today’s expanded marketing environment (digital, social media, traditional advertising) is understanding how to gamble their precious marketing dollars in ways that favor them and not “the house.” Over the past few months, the most common question I’ve heard from folks I’ve talked to after a speaking engagement is “With all these new channels and approaches, how do I write a marketing plan that truly integrates all the channels?” [Tom Martin]
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