The Weekend Reader is posted every Sunday with my favorite eye-catching, inspiring, innovative and informative articles of the week.
6 Ways to Brand Your Business with Content: “When companies spend thousands of dollars developing a specific brand name or logo, they do so for a reason. This simple personification of the company’s image is often the one shot that businesses have to give their potential customers a quick and simple view into their business practices, goals and services. A company brand builds trust and credibility as well as focuses on specific demographics to drive traffic. Why should content be any different? [Hubspot]
20 Ways to Build Trust and Leads in Social Media: “In the new economy there is one major truth that stands above the rest. Trust equals revenue. If you are a small to mid-sized business it is the amount of trust you can build between clients that strengthens your brand.” [Kyle Lacy]
10 Tips for Being Found & Connecting with Customers: “There’s an interesting paradox I’ve noticed having to do with an analog vs. a digital existence. You may have the most entrancing physical location imaginable, and yet because you can’t be found online, you can’t connect with customers and thus don’t exist. Have you encountered it? [Marketing Profs]
The Art of the Elevator Pitch: “The elevator door opens. And there stands your ideal investor. It’s the chance of a lifetime. But that chance only lasts as long as the elevator ride – you have less than a minute to make an impression. Hopefully, you’ve got a well-crafted elevator pitch ready to give.” [ReadWriteStart]
image credit: JoseRBorras