“Price is what you pay. Value is what you get.” – Warren Buffett
The biggest challenge in creating content is offering something of value to the content consumer.
Whether we like it or not, it doesn’t matter how nice I am, readers return to this blog because of the value that is offered.
I also notice that there are things I produce that are weak in value – This realization motivates me go back to the drawing board and rethink how I’m communicating my thoughts to my readers.
At the end of the day, value = “how does this benefit me?”
Here’s a simple checklist that you can implement today when producing content.
Content Value Checklist
- Define the purpose of your content.
- Develop an outline.
- Do you have an end goal in mind?
- Does your content inform or entertain?
- Is there a final call to action?
- Would you read it and share it with friends?
It’s a simple checklist, but going through the exercise will help you as you produce content for your readers.
Next time you sit down to plan content for your reader, ask yourself, “what’s in it for the reader and am I offering legitimate value?
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image credit: Ian Britton