We almost always have choices, and the better the choice, the more we will be in control of our lives. – William Glasser
The biggest challenge for any business is to manage the amount of options it provides to its consumers. The challenge for the consumer is develop a way to manage all the choices and protect yourself from choice overload.
In a recent TED Talk, Professor Sheena Iyengar, author of the book, “The Art of Choosing,” (affiliate link) broke down a clear-cut strategy on how to make choosing easier. Professor Iyengar outlined that when you offer to many options you reduce:
- Decision Quality
Here’s the video of her talk.
If you’re unable to view the video, click here.
If you’re going to succeed in making choosing easier, you’ll need to consider:
- Cutting – Less is More
- Concretize – Make it Vivid
- Categorize – Make categories, fewer choices
What are you doing in your business that could offer a more simplistic approach to the options that you offer?
A more streamlined product line?
A simplified digital user experience ?
A defined target niche?
At the end of day, less is more when it comes to increasing consumer engagement and buy-in. So next time you launch an idea, consider the choices and the hoops you’re asking the customer to walk through.
Would love to hear your thoughts and comments.
image via kozumel