How to Manage Choice Overload

Managing Choices

We almost always have choices, and the better the choice, the more we will be in control of our lives. – William Glasser

The biggest challenge for any business is to manage the amount of options it provides to its consumers. The challenge for the consumer is develop a way to manage all the choices and protect yourself from choice overload.

In a recent TED Talk, Professor Sheena Iyengar, author of the book, “The Art of Choosing,” (affiliate link) broke down a clear-cut strategy on how to make choosing easier. Professor Iyengar outlined that when you offer to many options you reduce:

  1. Engagement
  2. Decision Quality
  3. Satisfaction

Here’s the video of her talk.

If you’re unable to view the video, click here.

If you’re going to succeed in making choosing easier, you’ll need to consider:

  1. Cutting – Less is More
  2. Concretize – Make it Vivid
  3. Categorize – Make categories, fewer choices
  4. Condition

What are you doing in your business that could offer a more simplistic approach to the options that you offer?

A more streamlined product line?

A simplified digital user experience ?

A defined target niche?

At the end of day, less is more when it comes to increasing consumer engagement and buy-in. So next time you launch an idea, consider the choices and the hoops you’re asking the customer to walk through.

Would love to hear your thoughts and comments.


image via kozumel