No Strategy, Know Failure

Tools for Developing a Detailed Strategy

I’ve never been able to figure out people that have no purpose or intentions in life. Their satisfied with getting up, doing the same thing over and over again everyday of their life… And then they die.

Going through the motions without making a difference or leaving the world a better place is one of those areas that doesn’t make sense to me. I guess I’m too driven to be a part of facilitating change.

I’ve also watched entrepreneurs launch businesses and businesses launch campaigns without a detailed strategy; guess work without a compass or milestone.

I’m a sucker for TV shows like the Food Network’s, Restaurant Impossible; a show built around celebrity chef Robert Irvine lending his expertise by helping failing restaurants get back on their two feet.

I’ve noticed restaurant after restaurant that strategy is the furthest thing from the business agenda. For many, it seemed like a good idea and now they’re wondering why their dream is failing.

Strategy Answers the Why

While working from a strategy is never failure proof, it does provide you with outline of why you’re doing what you’re doing. It’s answers the “’why” and gives you insights into the overall process.

Strategy Moves You Beyond Passion

Passion is the fuel that ignites the dream or business idea. Strategy is the blueprint that puts skin on your idea. If you want to succeed both are vital to reaching your end goal. However, I’ve noticed that in addition to a passion deficit, there’s a serious lack of understanding on how to bring the idea into reality.

What we end up with is having frustrated individuals that never move the needle because they don’t know where to start.

Strategy Gives You Confidence to Move Forward

Having a strategy in place works wonders when you’re trying to push the boat from the pier. It also functions as your compass and gives you confidence when you’re wanting to move from an idea to your prototype.

For most individuals that find themselves stuck, the quickest way to change that can be wrapped up in five simple action steps.

Action Steps

  1. Visualize the end goal.
  2. Work your way backwards with detailed definitions of each leg of the process.
  3. Start with step #1.
  4. Frequently revisit the end goal.
  5. Make adjustments when you notice you’re getting off course.

“Life is like riding a bicycle. To keep your balance, you must keep moving.” – Albert Einstein

What are you going to do today to begin developing the strategy for your idea? How can I help?

image courtesy of sparkieblues