The Missing Ingredient to Producing Killer Content

Finding confidence

Hidden within notepads, hard drives and mental filing systems are some of the world’s great works of art. It’s there where you’ll find musical scores, film scripts, manuscripts, as well as some of the world’s greatest art you’ve never seen.

For those of us that manipulate creative ideas, creativity has a way of whipping us around with all types of feelings and mental roadblocks.

Would-be writers and bloggers love to talk about writer’s block – that moment when you’re absent of ideas and struggling to develop a sentence or two.

There are others that feel the only way they can create is if they’re in the right mood. For them, it’s all about atmosphere and experience.

Performers wrestle with the fear if anyone will like their work. They’ve mastered the practice room, but no one has every witnessed the beauty of their creative work.

When you begin to look at the three-part approach to content distribution, it can be boiled down to:

  1. Idea generation
  2. Creative development
  3. Content shipment or distribution

One thing I’ve noticed and have successfully worked through is the missing ingredient that keeps creative people from producing and distributing their content.

If you’re reading, listening and exploring, you’ll never be short on ideas.

If you’ve committed to being intentional to developing your ideas, you’ll always have something to ship.

However, the biggest obstacle that causes content producers from pushing ‘publish’ is confidence.

There’s always the fear that no one will read it or someone won’t comment and if they do they’ll tell you it’s crap. Maybe someone will find a spelling error or correct you for grammatical errors. Yes, all of those possibilities exist, but while wrestling with the ‘what ifs’ your message is never heard and your voice is silenced.

“Confidence comes not from always being right but from not fearing to be wrong.” – Peter T. Mcintyre

At some point your creative work must take center stage and the only way it’s going to be experienced is if you hit ‘publish!’

The missing ingredient you embrace is confidence. It’s the rocket fuel that will launch your ideas for all to see.

However, confidence isn’t something that you just wake up with. It first starts with how you think and is developed by action and small success encounters.

To expand your confidence levels:

  1. Remove all negativity internally and externally. Start with what you listen to and end with who you allow to speak to your future.
  2. Change what types of content you consume. Negativity and fear breed negativity and fear.
  3. Look for confident people… Watch, listen, learn and network.
  4. Begin your creative process by visualizing your work completed, shipped and embraced.
  5. Hit Publish!

That’s it… Nothing else.

The first time will be the hardest, but trust me the more you get in the habit of sharing your work the easier it will become.

But, what if someone doesn’t like it or embarrasses me in public? Is it possible? Of course, but if you’re always worried about what could happen you’ll never share the jewel that you hold so close.

You’ll always have opinions. Accept it and move on!

Just hit publish!

If you found this useful, please share with your network on Twitter, Facebook and Google +.

image courtesy of Royal New Zealand Navy