As hard as you may try, you can’t really make someone think a certain way. I know we can provide information that presents a better understanding of our product or service, but the final opinion rests in our customers hands.
Each day you and I witness an onslaught of messages. Some try to inspire, others attempt to sell and some messages are just there to make us aware. What we do with these messages is really up to us. We have the choice to engage or reject.
The ultimate goal of the marketing and advertising mavens is to grab our attention so that we can experience whatever they’re pitching at that moment. If they can get our attention, it increases the chances of you and I experiencing their product or service.
If this experience is positive it should create a memory and this is where the magic happens.
Memories Last a Lifetime
In 2003 I spent time in Germany, France, Switzerland and Italy. No longer did I need to look at magazines and movies wishing I could travel and explore. I was there! In each country I was able to collect my own stories, but there were a few instances that a memory was created that has impacted me for the rest of my life.
Words and images created a dream. My dream created a determination and these destinations created a life-lasting memory.
Your ultimate goal should be to have a product or service that when someone experiences it for the first time, they want to tell their friends.
If your product or service doesn’t create a memorable moment, you’ll be forgotten in a sea of words, messages and pitchmen.
So this means if your product is crappy or half-baked you increase the chances of people having a negative experience. However, if your message is backed up by a great product and you’ve created an environment for a memorable experience, your new customer will want to tell their friends.
This is why I buy coffee from Starbucks and purchase my tech gear from Apple… I like the way the experience makes me feel and the memory it creates.
Don’t invest time in a killer product and then go cheap on the consumer experience. It’s all part of the process of taking ideas and creating viable businesses.
Build. Launch. Create Memories
image courtesy of Camdiluv