The Missing Links: Your Weekend Reader

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How Startups Can Use PR Successfully: One of the biggest challenges for startups is keeping in the public eye - getting the word out on a consistent basis to drive an audience, customers, buzz, etc. There are lots of marketing techniques for startups but one that I think is under used and under appreciated is PR. (Instigator Blog)

10 Laws Of Real World Social Networking Success: Marketing success in the world of online social networking is not easy. Whether you're trying to build a group or fan page in Facebook or wiggling your way through LinkedIn for more business contacts. The lack of personal connection adds a barrier, while the quantity quotient (how many connections do you have?) is still part of the game (for some). I spend of lot of time "networking" (whatever that means) in the real (physical) world too. I like meeting people, connecting and identifying what their needs are. For a long while, I was giving many public presentations on how to network effectively. (Mitch Joel at Twist Image)

Marketing Your Website on a Tight Budget: Let’s face it, marketing your website is one of the biggest barriers between you and success (whatever it’s size). Don’t forget that the best content in the world is seldom discovered naturally - it’s being deliberately pushed under your nose so that you’re aware of it, but how can you do this without spending a fortune? (John Chow. com)

12 Essential Rules to Live More Like a Zen Monk: I’m not a Zen monk, nor will I ever become one. However, I find great inspiration in the way they try to live their lives: the simplicity of their lives, the concentration and mindfulness of every activity, the calm and peace they find in their days. (Zen Habits)

Overhaul Your Image for Better Results: Content is King, but an Emperor needs great clothes. If you have a blog or a website, your image instantly conveys to site visitors your marketing position, where you stand and what your business represents. Miss the mark, and you could be losing business. Get it right, and your site could become the biggest thing going. (Men with Pens)

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