Your Weekend Reader: Late Edition

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What Is Social Media? And Do You Really Need To Know?:  "I’m beginning to wonder just how many folk understand what social media is. And does it even matter if they don’t know what social media is, so long as they gain enjoyment from using it? "

The Importance of Setting Goals To Grow Your Network: "If your main aim is to increase awareness of your own brand, then it may be worth continuing to add everyone (possibly worth outsourcing this to someone who can click the links for you and let you know if there are any particularly noteworthy new contacts). However, if your main goal is having a high quality network with a high signal to noise ration, then adding everyone will eventually become a problem."

Which of the Top 10 Social Bookmarking Sites Should YouFocus On?: "We wanted to capture the value and difference of these sites not as a user of social bookmarks, but more from the standpoint of generating viral behavior and target specific audiences. To that end we also wanted to make some recommendations on which sites provide you specific value and hence might be a better use of your time to target and nurture the users of."

6 Steps to Mapping Your Goals: "Do you map out your direction for your career/work/life goals? Map your courseMany, many people do not, but they should. If you don’t have a map you may never get to where you want to be. You’ll just wander in the wilderness. Plotting out a roadmap, or making a plan, toward achieving your goals makes it possible to"

Recession Proof Your Startup: "Last night on Donny Deutsch’s show an entrepreneur called up and was crying. He had started a business that was selling promotional cookies and swag to corporations and his business has dried up. Clearly not EVERY startup will do well. Why? People change their behavior in recessions, but that behavior does NOT change equally. In this case companies had stopped buying non-essential items, which means that promotional items get cut first."

How to Pack a Bag When Traveling: "When going on a trip, many men, to their shame, have the women in their lives- their mom, girlfriend, or wife- pack their suitcase for them. They either can’t be bothered or are afraid they don’t know how. But your mom won’t always be around, and if you plan on being a well-traveled man, it’s essential that you learn how to effectively pack a bag. You don’t want to bring too much stuff, too little stuff, or have your stuff arrive in a crumpled mess."

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